Infibeam has an IPO on, and it’s an IPO that is not quite as relevant as it should have been, being the first pure-play ecommerce company to go public. The amount is piddly – just Rs. 450 cr. is being raised. What do they do? Infibeam has majorly two revenue generating sectors. The first being Infibeam BuildaBazaar e-commerce marketplace and second Infibeam.com e-retail site. The BuildaBazzar is a channel builder platform for the merchants. Infibeam provides an online storefront for merchants for selling their products. So merchants who have products to sell, enter the details and get a storefront where customers can add items to their cart, use payment gateways to pay etc. It also handles the client’s promotions, marketing and content. Infibeam helps client with B2B and B2C connections. It currently has a merchant base of 48,724. Their major clients include Gulf Oil, Hidesign, Adlabs etc. The other business is plain e-commerce.… (Read On…)
[via Capital Mind]
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